Optometry: The Ultimate O.D.
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Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own perso...
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The Secret to Growing Your Optometry Practice: Empower Your Team | E298
The Secret to Growing Your Optometry Practice: Empower Your Team | E298
Highlights from this episode:
The Secret to Growing Your Optometry...
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Highlights from this episode:
Amazing vs. Extraordin...
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Highlights from this episode:
Stop Being the Hero Doctor: Build...
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295
Highlights from this episode:
Why Talent Isn’t...
How to Differentiate Your Optometry Practice in a Crowded Market | E294
How to Differentiate Your Optometry Practice in a Crowded Market | E294
Highlights from this episode:
How to Differentiate Your Optometry...
The Power of the Elevator Pitch | E293
The Power of the Elevator Pitch | E293
Highlights from this episode:
The Power of the Elevator Pitch (00:38)
Closing Thought: Calm...
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Highlights from this episode:
Failure, Fear, and Growth:...
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291
Highlights from this episode:
Rest Isn’t a Reward: Th...
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290
Highlights from this episode:
Spotlight vs Floodlight: Mast...
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Highlights from this episode:
Specialty Clinic...
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Highlights from this episode:
Operator vs CEO: The Mindset Shift...
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Highlights from this episode:
Your Goals...
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
Highlights from this episode:
The Power of Specialization...
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
Highlights from this episode:
How I’m Setting Goals for 2026 as an O...
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284
Highlights from this episode:
What “Scaling” Really Means for Privat...
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
Highlights from this episode:
The 2026 CEO Mindset: Vision, S...
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
Highlights from this episode:
From Recall to Re...
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Highlights from this episode:
Small Tweaks, Big Returns: Lessons From M...
The #1 Mistake Holding Private Practice ODs Back | E280
The #1 Mistake Holding Private Practice ODs Back | E280
Highlights from this episode:
The #1 Mistake Holding Private Practice ODs Back (0...
5 Game-Changing Questions to Transform Your Optometry Practice | E279
5 Game-Changing Questions to Transform Your Optometry Practice | E279
Highlights from this episode:
5 Game-Changing Questions to Transform...
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
Highlights from this episode:
The Business of Optometry:...
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
Highlights from this episode:
The Power of Evolution: Des...
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Highlights from this episode:
Two Businesses, One Roof: How...
Why Systems—Not Superstars—Are the Key to Practice Growth | E275
Why Systems—Not Superstars—Are the Key to Practice Growth | E275
Highlights from this episode:
Why Systems—Not Superstars—Ar...
Building a Business That Works for You (Not the Other Way Around) | E274
Building a Business That Works for You (Not the Other Way Around) | E274
Highlights from this episode:
Building a Business T...
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice| E273
Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273
Highlights from this episode:
Taking Bigger Shots: 4 Bold...
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272
Highlights from this episode:
How To Increase Your Revenue Per...
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271
Highlights from this episode:
Simplify, Comm...
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270
Highlights from this episode:
Inside My Specialt...
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Stop Competing with the Middle 50%—Here’s How to Stand Out | E269
Highlights from this episode:
Stop Competing with the Middle 50%—Here’s...
Saying No to "Good" to Build Something Great | E268
Saying No to "Good" to Build Something Great | E268
Highlights from this episode:
Saying No to "Good" to Build Something Great (01:22)
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267
Highlights from this episode:
From Horse-and-Buggy to Ferrari: T...
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266
Highlights from this episode:
Staffing, Patients, Strategy:...
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265
Highlights from this episode:
How I Went from Volume-Based Burnout to...
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264
Highlights from this episode:
Building Bigger Than You: Creatin...
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Vision First: Why Every Optometrist Needs a 5-Year Plan | E263
Highlights from this episode:
Vision First: Why Every Optometrist Needs a...
Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Navigating Turnover: How to Build a Culture That Thrives on Change | E262
Highlights from this episode:
Navigating Turnover: How to Build...
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261
Highlights from this episode:
Authentic Passion Cannot...
Small Space, Big Profits: Optometry Practice Growth | E260
Small Space, Big Profits: Optometry Practice Growth | E260
Highlights from this episode:
Small Space, Big Profits: Optometry Practice Grow...
4 Areas of Focus for Practice Success Within 12 Months | E259
4 Areas of Focus for Practice Success Within 12 Months | E259
Highlights from this episode:
4 Areas of Focus for Practice Success Within...