The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords b...
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PPC Basics: How to Improve Quality Score (Episode 483)
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but m...
PPC Basics: How To Manage a Search Campaign (Episode 482)
Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in....
A Warning to 10+ Year Old Accounts (Episode 481)
This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are ove...
Huge Q&A About Google Ads (Episode 480)
This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are a...
How to Revive a Stale Campaign (Episode 479)
This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never mak...
How to Stop Spam and Bot Traffic & Leads (Episode 478)
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partner...
Answering Your Questions About Google Ads (Episode 477)
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today...
The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and w...
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode...
Competitor Campaigns: When, Why, and How (Episode 474)
Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Goog...
How to Audit a Failing Google Ads Account (Episode 473)
If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve...
Answering Questions from Listeners! (Episode 472)
This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a questio...
Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn al...
Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads...
The Budget Bulls-Eye Principle (Episode 469)
Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a n...
Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from lis...
My Favorite Google Ads Script (Episode 467)
This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocki...
9 Buttons You Should Never Click (Episode 466)
Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact...
New Changes Coming to Google This Year (Episode 465)
New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Sch...
Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer...
Smart Bidding Fails Against Manual Bidding (Episode 463)
Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison t...
Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in...
4 Ways To Manage Bad Traffic (Episode 461)
Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your...
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep div...
Answering Questions about Google Ads (Episode 459)
This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and t...
I’m Sick of Scammers in Google Ads (Episode 458)
Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to...
YouTube Campaigns Are Changing (Episode 457)
Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a s...
2025 Keyword Research & Imposter Syndrome (Episode 456)
How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process....
Custom Labels in Google Ads Shopping (Episode 455)
This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk o...
Google’s Goals Are NOT Your Goals (Episode 454)
Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understan...
Report Finds 80% Do Not Use Negative Keywords (Episode 453)
In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those tha...
The Best Scripts to Use in Google Ads (Episode 452)
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion a...
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss question...
How Google Ads Keyword Matching Works (Episode 450)
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Googl...
Why Businesses Don’t Grow from PPC (Episode 449)
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you...
Bidding, ROAS, & AI (Episode 448)
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problem...
How Successful are Ads on Google? (Episode 447)
This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" sear...
Search Terms in Performance Max (Episode 446)
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that...
Improving The Quality of Leads (Episode 445)
Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an em...
Let's Talk About Budgets in Google Ads (Episode 444)
Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign inf...