The Business of Blueberries
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The Business of Blueberries
The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.
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Reflecting on the Top Episodes of 2025
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Drones in the Blueberry Patch: The Future of Biological Control
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Peru’s Blueberry Boom: Insights from Miguel Bentin and Luis Vegas
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Blueberry Convention Reflections With Alex Cornelius and Dominic Meduri
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Advocating for Agriculture: A Conversation With Ray Starling
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Live from Blueberry Lane: Meet the Blueberry Boost Accelerator Finalists
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and North American Blueberry Council...
Twin River’s Bold Blueprint for Blueberry Growth
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Berry Business Leadership — A Conversation With Garland Reiter Jr.
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Meet the Blueberry Boost Accelerator Finalists
In this episode of “The Business of Blueberries,” Inez Be, U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC) director of marke...
Inside Chile’s Blueberry Engine
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Blueberries as a First Food: A Conversation With Minghua Tang, Ph.D.
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Accelerating Innovation: How Blueberries Are Driving Ingredient Marketing
In this episode of “The Business of Blueberries,” Inez Be, director of marketing at the U.S. Highbush Council (USHBC) and the North American Blueberry...
BerrySmart Field Insights With Tim Hyde of SWAN Systems
In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySma...
Data-Driven Accountability and Guidance for the Blueberry Industry
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
The Future of Blueberry Gatherings: Innovation, Insights and Industry Growth
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Inside the Council: Bryan Sakuma on Guiding the Blueberry Industry
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
From Farm to Economy - Measuring the Blueberry Effect
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
How the BerrySmart Fields Program Is Shaping the Future of Blueberry Forecasting
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
From Insight to Action - What the Blueberry Industry Survey Will Reveal
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
From Data to Decisions: AI’s Role in Blueberry Success
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Innovation, Impact and International Growth: The IBO’s Mission With Mario Steta
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Developments in Blueberry Breeding With Paul Sandefur, Ph.D.
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
The Power of Blues: Nutrition, Policy and Public Health
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Expanding Global Blueberry Trade: Success Stories and Strategies With Haiying Zhang
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Cou...
Talking Trade With Brian Kuehl of the Agriculture Trade Education Council
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Farming, Finance and The Future With JC Clinard of Frutura
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Wade Jackson on Berry Genetics at Family Tree Farms
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Harvesting Change: Women Leading the Way in Blueberries
In this episode of “The Business of Blueberries,” Amanda Griffin, vice president of engagement and education for the USHBC, celebrates International W...
The Impact of Genetics on Blueberry Quality With Greg Willems
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Preserving the Shelf Life of Blueberries With George Lobisser
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Newly Appointed NABC Chair Teddy Koukoulis and USHBC Chair Bryan Sakuma Look to the Future
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Pat Goin Looks Back on Her Time as NABC Chair
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Reflections of a Chair: Shelly Hartmann on Her Legacy, Lessons
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
British Columbia Blueberries With Paul Pryce
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Blueberry Industry Growth Drivers - Part 2 With Hector Lujan
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Hector Lujan on Bringing Berries to the World Every Day
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Meet Inez Be: Building the Blueberry Brand
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Value-Added Blueberry Opportunities With Steve Ware of Naturipe
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North America...
Autonomous Harvesting With Sam Gray and Laina Gray
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...
Blueberry Assessments: What You Need to Know With Crystal Wills
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blu...