When It Hits the Fan
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When It Hits the Fan
Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted b...
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Is the Beckham Brand in Jeopardy?
It started with a bombshell but the aftershocks are only just getting started.
This week, David Yelland and Simon Lewis ask whether David and Vi...
A New Blueprint for PR
Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case?
What if the normal rules about earnin...
Is the Worm Turning on 'Fat Jabs'?
When everything's going really well, there's always a lurking fear that it can't possibly last.
This week, David Yelland and Simon Lewis look at...
3. Don't Break the Fourth Wall
Call it smoke and mirrors, call it sleight of hand. The best PR is often invisible PR.
In this latest episode of our mini-series on the Golden R...
2. Don't Delay PR
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.
Newsf...
1. Rolling the Pitch
This episode will change your life. Seriously.
It's a big claim and carries an enormous risk of over-promising.
Welcome to the latest epis...
Why Optimism is a PR Superpower
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you per...
Simon Cowell's PR: Judged!
It's panto season and panto villains don't come much bigger than Simon Cowell.
The music mogul's made a career and fortune playing the Bad Guy o...
Nuns on the Run
It's not easy winning a PR fight when you're up against three octogenarian nuns whose story has become a global smash.
This week, David Yelland...
Power, PR and the 'Epstein Class'
Imagine being able to read the private emails sent between some of the most powerful people on the planet.
This week, David Yelland and Simon L...
The Secrets of the List: Putting Yourself in the Frame for a Top Job.
When a top job becomes available, there very soon follows a list of potential 'runners and riders'. But how do you get your name on it? And how do you...
Is the BBC 'hopeless at PR'?
"They make really stupid basic mistakes and they are hopeless at PR."
If you're a podcast about PR, then that quote - made about the BBC this we...
Two Weeks that Shook the Palace
It was barely a fortnight - but in that time everything seemed to change.
This week, David Yelland and Simon Lewis look at the dramatic way Buck...
The Strictly Bombshell
As PR moves go, it would surely have earned a '10 from Len'.
But what about the BBC's own communications team, who were seemingly as surprised a...
The Prince Andrew Crisis
No more Duke of York, no more Order of the Garter. But he is still Prince Andrew. And he is still the King's brother.
This week, David Yelland a...
What Victoria Beckham's revelation reveals about PR
Victoria Beckham is no stranger to headlines. And now she's revealed that intense media scrutiny led to her developing an eating disorder. Cue more he...
Michelle Mone: Her PR Rise and Fall
This week, David and Simon look at Michelle Mone's meteoric rise and spectacular fall - and examine the PR decisions that have come back to haunt her....
Prince Harry and the Men in Grey Suits
It was all going so well. Just a couple of weeks ago, it looked like a genuine reconciliation was on the cards between Prince Harry and his father, th...
Why the Macrons are willing to bare all
We are living in troubling times when Emmanuel Macron and his wife, Brigitte, feel they have to go to court to prove she is a woman. The couple's lawy...
Prince Harry's PR Comeback
It was only a few months ago that Prince Harry was being roundly criticised pretty much everywhere. An ill-judged and hot-headed BBC interview where h...
Alas WH Smith and Jones
Rebrands, name changes, financial black holes. Just what is going on with WH Smith?
This week, David Yelland and Simon Lewis look at the reputat...
7. Be Honest With Yourself
'PRs hold up the mirror and sometimes people don't like what they see.'
So say David Yelland and Simon Lewis in their final episode on golden ru...
6. Never Over Promise
If you say you're going to hit a target, make sure you hit it.
Managing expectations is one of the most important golden rules of PR, according...
5. Know How To Go Off the Record
Non attributable, authorised leaks, Chatham House rules. Briefing the media can be a baffling minefield.
In this episode on golden rules, David...
4. Prepare For A Crisis
'Everybody has a plan until they get punched in the mouth.'
An excellent nugget of wisdom from boxing legend Mike Tyson. But you don't need to b...
3. The Media is Not Your Friend
It's not quite two tribes going to war but it can feel like that.
In this episode, David Yelland and Simon Lewis look at the complicated relatio...
2. Start Networking Now
Just the word 'networking' can conjure up images of high-powered people in suits who all seem to be part of the same club - and you have no idea how t...
1. Reputation is Everything
Loads of money, success and power - great. But what do people actually think of you?
In this new, short series, David Yelland and Simon Lewis lo...
A Right Royal Whodunnit
The idea of a secret meeting is just that - it stays secret. So what happens when that meeting becomes front page news?
It's time to call in th...
The Crying Game
We tend to like leaders to appear calm and in control. But we also want them to be human. The problem is, when they show genuine emotion, they often g...
Dynasty PR: Can the Trumps learn from the Royals?
Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?
As Eric Trump hints...
Faking It To Make It
Just be your best authentic self. That's supposedly what we should all be striving for. But is it good advice and in public life, is it even possible?...
Is Bezos blind to Venetians?
Sure, who wouldn't want a wedding snap with Venice's Grand Canal in the background? But what if there were also dozens of banners showing your face on...
Sirs, Dames and the PR Game
Arise Sir Goldenballs. With David Beckham all set to receive a knighthood, David Yelland and Simon Lewis look at whether it's possible to use PR to ge...
'Humanity Deserves Better'
What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.
This week, David Yelland and...
You're Banned!
It's that moment when a boss, a CEO or football manager goes all Peggy Mitchell and screams: 'You're Barred'. It might work in EastEnders but is it se...
Robotaxis: Look, no hands!
How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverl...
The Spy Who Leaked Me
Spying tends to be a fairly secretive game, for obvious reasons. So eyebrows have been quizzically raised (a bit like Roger Moore's 007) following the...
Prince Harry's bombshell interview
As far as royal interviews go, it'll take some beating.
This week, David Yelland and Simon Lewis sift through Prince Harry's BBC interview - an...
PR is a virus
What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the...